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👉 We are creating IRL community-led experiences for Gen Z & Millennials

Hey, we are IRL SOCIAL X and we focus on what matters in the age of AI: offline relationships. We are probably the first movers in the connection economy niche, so called IRL social. ****Yes, this is our website, only hands-on.

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Services

What we offer

Combining IRL Community Building with IRL Community Marketing to make you succeed …

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Consumer Brands

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Together, we empower your brand to increase awareness, relevance, and loyalty among Gen Z and Gen Y through in real life community-driven strategies.

We specialize in crafting engaging, real-world experiences that resonate with younger audiences, helping your brand form genuine connections and build a loyal community. By integrating these strategies into your existing marketing efforts, we ensure a seamless approach that not only reaches but also profoundly impacts your target demographic.

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IRL Community Builder

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Together, we will increase the value of your local community or club. Whether you're just getting started or already in the process. We'll take it to the next level.

We are committed to nurturing the growth of your IRL social project, team, and processes with meticulous care. We provide tailored support and leverage cutting-edge analytics to ensure that every strategy is data-driven and precisely aligned with your community's unique dynamics and goals.

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IRL SOCIAL X SERVICES

We are driven by

… a world that shifts from URL to IRL-first due to media fatigue, disconnection and loneliness!

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Our services are grounded in real insights, like the fact that nearly 50% of young people in Germany and beyond feel lonely.

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“We know that social in-person communities, third places and back to human connections are more necessary than ever in real life.”

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As a German consultancy-agency, we know the market and the facts: The feeling of loneliness is widespread in Germany; around 60 per cent of the population experience it frequently, sometimes or rarely in their private lives. (Loneliness report, TK 2024)

General Facts Loneliness is a subjective feeling in which one's own social relationships do not fulfil personal wishes and needs.

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